You’re not being judged
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This may forever change how you hear feedback.
In Nine Lies About Work, Marcus Buckingham & Ashley Goodall say, “Feedback is always more about the giver than the receiver.”
Woah.
When someone gives you feedback, it can feel personal.
Like a spotlight.
Like judgment.
Like you’re on trial.
But the truth is, they’re not revealing who you are, they’re revealing their needs, who they are.
Their expectations.
Their preferences.
Their comfort zone.
Their fears.
Their needs.
That manager who says, “You need to be more assertive”? Maybe they value directness and dislike nuance.
That teammate who calls you “too detailed”? Maybe they feel anxious when they don’t move fast.
Even in employee evaluations, you’re not being graded on some universal rubric. You’re watching someone describe their world—and their needs within it.
This doesn’t mean all feedback is useless. Some of it holds gold.
But when you hear it through Buckingham’s lens, you gain something powerful: Distance. Perspective. Data.
You get to ask: Is this about me? Or is this about them and how they experience the world?
That little pause can help you drop the judgmental baggage.
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