Have a BEER

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If giving feedback could drive you to drink, have a BEER.

Not the cheap, flat, weird aftertaste kind, but a crisp and satisfying brew that makes you feel all warm and good inside.

BEER: Behavior, Effect, Expectation, Result.

Nothing says “let’s talk about your behavior” like an acronym that takes you straight to happy hour.

Straight from the Tap

B = Behavior

Start by identifying the action, not the attitude. No guessing games or vague vibes. Just the pour: “Hey, in yesterday’s meeting, you cut off Jamie a few times.”

E = Effect

Tell them how it tasted. Was it smooth and refreshing, or a little skunky? “That made it hard for her to finish her point, and others stopped chiming in.”

E = Expectation

Now step up to the bar. What should the next round look like? “I’d appreciate if you could hold off until folks finish speaking before jumping in.”

R = Result

What’s the buzz? Share the potential upsides—or hangovers—of the change: “That’ll help create more trust and better ideas. If not, quieter folks may hold back their contributions.”

The BEER model is like a Heady Topper, the original New England Style craft IPA, before everyone else got on the bandwagon. It’s got bite, clarity, and a satisfying finish.

I Raise a Glass To You!

Ben Franklin said beer is proof God loves us and wants us to be happy. Skip the awkward feedback and grab a BEER.

Cheers, Sid Abrams, thanks for this tip.

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