Why is this important?

✅ Put the 2 Minute Tip into action…Become More Influential & Build A Culture Of Open Communication in our supportive online community ✅

The next time you’re in a tense conversation, here’s a phrase that can instantly shift the dynamic: "Help me understand why this issue is so important to you?"

It’s disarming, if delivered respectfully.

It invites the other person to share the story beneath their reaction.

Too often, we stay at the surface, debating the what without understanding the why.

When you ask this question, you communicate curiosity, not judgment.

Ask genuinely, and you show that you care about their perspective, not just their position.

And the answers? They can be surprising.

Maybe it’s about fairness.

Or past experiences.

Or fear of being left out or overlooked.

Try softening your tone and body language—this isn’t a challenge, it’s an invitation. A good lead-in might be, “I can see this matters to you,” followed by “Why is this issue so important to you?”

When people feel heard at this level, they soften. The conversation becomes a dialogue, not a duel.

It won’t magically solve the problem, but it will open the door to real understanding—and real resolution.

✅ Put the 2 Minute Tip into action…Become More Influential & Build A Culture Of Open Communication in our supportive online community ✅