Show Me, Don’t Tell Me
One of the strategies great fiction writers use to captivate readers is “Show me, don’t tell me.”
C.S. Lewis put it this way: “Instead of telling us a thing was ‘terrible,’ describe it so that we’ll be terrified.”
You don’t need to write The Lion, The Witch & The Wardrobe to be able to put a spell on people.
Instead of “The meeting was awkward” say "No one spoke for the first 30 seconds after the question was asked."
Instead of “The client was frustrated” you can say, "The client stopped asking questions and started reading dates from the contract."
Instead of “The team was disengaged” you can show it with "Cameras stayed off, questions landed in silence, and every response was ‘Looks good to me.’"
Instead of “She was confident” put us with her with, "She walked to the front of the room, waited for the side conversations to stop, and said, ‘Here’s what we’re going to decide before we leave.’"
Because people trust conclusions they reach themselves more than conclusions they're told to believe.
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