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Most people believe that hard work gets rewarded. That good behavior leads to good outcomes. That doing the right thing means you’ll be rewarded.
It doesn't.
The Just World Fallacy is our near-universal need to believe outcomes are deserved.
Jeffrey Pfeffer, in his book Power, Why Some People Have It And Others Don’t, tells us that this bias doesn't just distort how people see the world. It distorts how people see you.
People unconsciously attribute success to merit, and failure to character.
Which means if you look powerful, confident, and in control, you’ll be treated as if you are, pretty much regardless of your actual track record.
And if you seem uncertain or struggling? People will unconsciously assume you must deserve it.
So what do you do?
First, get out of your own way and overcome any aversion to gaining power and control.
Self-Handicapping is the ego's favorite trick — preemptively surrendering power so failure never gets the chance to threaten your self-image.
Once you do this, you’re more able to:
Control the narrative
Increase your visibility
Build social capital
Speak with certainty
Build coalitions before you need them
Read the room politically
Power, is a tool, and like any tool, declining to pick it up means someone less scrupulous is holding it instead of you.
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