Round up for influence

Aug 01, 2023
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“We have spent nine-and-a-half years researching and developing this program.”

Not so compelling.

“We’ve put nearly a decade of research and development into creating a program that helps people improve teamwork”

Same information but with more impact.


First off, “rounding up” from 9½ to “a decade” gives it more weight while still being true.

Second, it attaches a benefit to all that work.

Round up for influence.


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