Name the real problem

In Fierce Conversations, Susan Scott says, “A problem named is a problem solved.”

When a team discusses a problem, it’s common to jump straight into finding solutions. 

This isn’t usually the best approach though. 

Most of your time should be spent clarifying the issue. 

In Traction. Gino Wickman suggests stating that “The time spent identifying the real issues can take far longer than finding a solution, and that’s ok, because the root problem may have multiple symptoms.”

Wickman suggests structuring problem-solving meetings like this:

  1. State the problem – go around the room and ask everyone to state briefly what they think the problem and source of the problem is. 

  2. Uncover the source – When you take this approach, you’ll go down many false paths until you uncover the one thing that if changed, would make the problem go away forever. 

  3. Discuss solutions – Only once your team agrees that you’ve uncovered the actual source of the problem, only then should you brainstorm possible solutions.

For a more detailed guide to this process, take a look at my e-book, Soliciting Feedback From A Group.

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