Influence with the implied conclusion
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Fact 1 + Fact 2 = implied conclusion.
When you state two connected facts, and don’t share the conclusion directly, you let let the listener connect the dots.
The media does this to manipulate you:
Fact 1: Violent crime is up 18% in the city this year.
Fact 2: The police department has 140 fewer officers than it did five years ago.
Implied conclusion: Fewer police may be contributing to rising crime.
So do politicians:
Fact 1: The candidate says she supports working families.
Fact 2: Her largest campaign donors include several major corporations fighting paid leave laws.
Implied conclusion: Her public message may not match her financial support.
And executives:
Fact 1: Revenue growth has slowed.
Fact 2: Our competitors are investing heavily in AI.
Implied conclusion: We must make major changes immediately.
Salespeople:
Fact 1: We only have 3 spots left.
Fact 2: Several people are considering this right now.
Implied conclusion: Buy now or you'll miss out.
Even your colleagues:
Fact 1: We received the request late.
Fact 2: The requirements changed twice.
Implied conclusion: The delay wasn't our fault.
Your friends:
Fact 1: I haven't seen you in months.
Fact 2: I always make time for my friends.
Implied conclusion: You're not being a good friend.
Your partner:
Fact 1: I've been handling most of the household tasks.
Fact 2: I've been exhausted lately.
Implied conclusion: You should feel responsible.
Critical thinkers, however, stop before the conclusion and ask:
“What do you make of that?”
That lets the other person say the thing, so it just might become their insight, not your lecture.
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