Delete your adjectives

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Great writers don't tell you a character is angry. They show you a jaw tightening, a coffee cup set down just a little too carefully.

You feel the emotion in the verbs, not the adjectives. 

The best communicators have figured out the same trick.

Don’t tell me she was confident. Show me. 

She walked to the whiteboard, popped off the cap and waited until the side conversations died, then said, "Here's what we're going to decide on before we leave this room."

You felt that, didn't you? No adjectives required.

Here's the problem with telling: it asks the listener to trust your conclusion. Showing lets them reach it themselves, which is far more persuasive.

Don't tell your boss you're a strategic thinker. Show up to the next meeting having already mapped the decision stages.

Don't tell your team you're approachable. Close your notebook, look up, and say, "Take your time. I'm not here to catch you."

Don't tell a client you're reliable. Be the one who reads the dates from the contract before they do.

To do this well, simply ask: What would someone see, hear, or notice that would make them conclude this on their own?

The answer to that question is your message.

Because people don't remember what you said. They remember what they felt when you said it.

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